Business

La Entrevista que Valida

A 90-minute, 4-round basic Express simulation on customer discovery before the business plan, for pre-incubation and incubation programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate entrepreneurship and innovation courses.

4 rounds Undergraduate English, Español

Preview

About this simulation

A 90-minute, 4-round basic Express simulation on customer discovery before the business plan, for pre-incubation and incubation programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate entrepreneurship and innovation courses.

Itzel, a fictional would-be founder in Puebla, Mexico, wants to sell bookkeeping and tax filing by WhatsApp to market vendors; her fictional pre-incubation programme allows no business plan before twenty customer conversations, five a week from 1 to 28 February 2027, and a committee decides on seed money on 5 March.

Round by round you choose who to talk to and the script, what to do with a compliment and what to ask for at the end of each conversation, how to record what you hear and what to do with recordings and names, and the problem statement and the report you hand the committee.

Each week is scored on evidence quality, polite "yes", commitments, the clarity of the problem and trust; recording people without telling them, or rounding the evidence up for the committee, caps the score. Spanish with English.

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 1 de febrero de 2027: con quién hablar y qué preguntar.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Con quién hablas
  • El guion que llevas
  • Cuando te dicen «¡qué buena idea, yo sí lo compraría!»
  • Lo que pides al final
  • Cómo registras lo que escuchas
  • Grabaciones, nombres y frases
  • El enunciado del problema para el comité
  • Lo que entregas al comité el 5 de marzo

Ready to use La Entrevista que Valida with your students?

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