El Marketing Digital Ágil
Simulation to design and execute a data-driven digital marketing campaign with rapid A/B testing, competitive response, and ROI accountability for a…
About this simulation
Simulación donde los estudiantes actúan como equipo de marketing digital de TiendaRico S.A.S., una microempresa de alimentos artesanales en Medellín. Deben asignar un presupuesto de COP 800,000 entre canales digitales (Instagram Ads, Google Search, WhatsApp Business, Rappi Boost), analizar KPIs de campaña (CTR, CPC, ROAS), y optimizar la estrategia para alcanzar 80 pedidos mensuales.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Planifica la Campaña.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.