The Brand Brief
Draft a defensible one-page brand brief for Lumen and Larkspur Co.
About this simulation
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional), module 1016 Tecnicas y gestion de la produccion de peces (Tecnico Superior en Acuicultura, Real Decreto 1585/2011).
The learner is the newly qualified production technician of a fictional sea-cage farm of 16 floating cages of gilthead sea bream and European sea bass off a fictional fishing village of the Levante almeriense, over four years. Eight decisions over four rounds: the stocking and the samplings, the feeding and the grading, the sale of the fish and the nets and sea bed, the harvest and the close of the four years.
Scored on fish value reached, production cost per tonne, feed not eaten and legal and environmental incidents; three tempting choices come back later, and two critical errors (feed from a maker that is not registered, farmed fish labelled as wild-caught) cap the round. Lesson: overfeeding does not fatten more, it drives up the cost and the pollution. Spanish primary, English parity.
All farms, buyers, companies and people are fictional.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: lunes 10 de enero de 2028, 8:00: la siembra y los muestreos.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.