International Business · International Strategy

El Caso Colombia: Analisis Integral

Simulacion de decision de market entry a Colombia para Global Ventures S.A. El comite ejecutivo recorre cuatro rondas — diagnostico PESTLE, modelado financiero, evaluacion de riesgos y recomendacion final — integrando todo el contexto colombiano acumulado en los casos Express 702–724.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Politico
  • Economico
  • Social
  • Tecnologico
  • Legal
  • Ambiental
  • Competencia
  • Operacion
  • Inversion inicial (MM USD)
  • Ingreso Ano 1 (MM USD)

What participants track

What participants follow on screen as the rounds go by:

  • Diagnostico del Entorno
  • Decisiones del Comite
  • Registro del Comite
  • Puntaje por Ronda
  • Perfil de Riesgo vs Atractivo

Subjects covered

Designed for courses in International Strategy.

  • Competitive Dynamics & Industry Analysis
  • Mergers, Acquisitions & Corporate Restructuring
  • Scenario Planning & Strategic Foresight

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