Marketing & Sales · Digital Marketing

DigitalFunnel: Performance Marketing & Analytics Lab

Simulation where participants serve as CMO of Belleza Andina, a D2C beauty brand, navigating channel strategy, A/B testing, attribution modeling, iOS privacy crisis, and integrated measurement across 5 rounds to master the brand-building vs. performance-marketing balance

5 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • SEM (Google Ads) %
  • Social Ads (Instagram/TikTok) %
  • Email Marketing %
  • Content / SEO %
  • Influencer Partnerships %
  • Affiliate / Partnerships %
  • Brand vs. Performance Focus

What participants track

What participants follow on screen as the rounds go by:

  • Budget Allocation

Subjects covered

Designed for courses in Digital Marketing.

  • Digital Marketing Strategy
  • Marketing Analytics & Attribution
  • SEO & SEM / Paid Search

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