Transferring Know-How — Lift the Marmara Subsidiary to NordHaus Standards
A four-round, advanced international-management simulation set inside Marmara Beyaz Eşya A.Ş., a 1,400-employee Turkish home-appliance maker in the…
Simulation where learners manage the global product launch of Nexus Connect 3.0 across four culturally diverse regional offices (Chicago, Frankfurt, Tokyo, Sao Paulo), making coordination, communication, and crisis management decisions that build or erode cultural capital with each office.
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
The decisions participants make during the simulation:
Designed for courses in Cross-Cultural Management.
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