AI in the Marketing Mix — Rebuild Lumio's Engine Without Burning the Brand
A four-round, advanced marketing-strategy simulation set inside Lumio, a London-headquartered direct-to-consumer beauty brand (GBP 240M revenue, GBP…
About this simulation
A 90-minute, 4-round basic Express simulation on the founder of a micro-business that has just reached five employees and is breaking under its own growth, for incubation and acceleration programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate small-business management courses.
Raiz Clara, a fictional natural-cosmetics workshop in Cali, has late orders, one mistake in ten at the packing table and a founder working 82 hours a week; over sixteen weeks (1 March to 20 June 2027) in a fictional acceleration programme she has to make it run without her at every station.
Round by round you choose the first hire and its terms, what to delegate and how to control it, the team's weekly rhythm and where the founder's freed hours go, and the answer to a supermarket's big order and the founder's own last month.
Each period is scored on orders on time, the error rate, operating profit, the founder's weekly hours and the team's climate; an informal hire with no contract or social security, or unpaid Sundays and twelve-hour days, caps the score. Spanish with English.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 1 de marzo de 2027: la contratación y cómo contratar.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.