Marketing & Sales · Marketing Fundamentals

Comunicación Integrada de Marketing

Simulation to teach integrated marketing communication through a multichannel campaign for a Colombian telecom company, balancing budget allocation across TV, digital, OOH, and print while maintaining brand message consistency

4 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • TV (COP M)
  • Digital (COP M)
  • OOH (COP M)
  • Print (COP M)
  • Message Strategy

What participants track

What participants follow on screen as the rounds go by:

  • Channel Allocation

Subjects covered

Designed for courses in Marketing Fundamentals.

  • Business Communication

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