Brand Portfolio P&L: FMCG Multi-Channel Brand Management

Manage three FMCG brands simultaneously — VIVE (Cash Cow), NATIVA (Star), and FORTE (Dog) — across retail, e-commerce, and D2C channels over 4 quarters. Allocate a fixed marketing budget, balance trade versus brand-building investment, and steer the FORTE turnaround decision, all under full P&L accountability.