Brand Under Pressure — Zuriel Foods' 5-Day Reputation Crisis
A four-round, advanced corporate-brand and crisis-communication simulation set inside Zuriel Foods Plc., a listed Nigerian FMCG (NGN 84bn revenue…
About this simulation
Simulation where learners manage packaging design for VERDANT, a premium plant-based snack line at Novara Consumer Goods. Across four rounds, participants make consequential decisions on structural format, color palette, material, label hierarchy, and shelf placement — balancing consumer attention, brand equity, sustainability mandates, and retailer constraints.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.