Marketing & Sales · Digital Marketing

La Crisis de Reputación Online

Simulation to teach online reputation crisis management for a hospitality business — learners assess damage from cascading operational failures, craft response strategies, manage influencer engagement, and build prevention systems

4 rounds Executive English, Español

Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Response Strategy
  • Budget Allocation ($)

What participants track

What participants follow on screen as the rounds go by:

  • Reputation Trend

Subjects covered

Designed for courses in Digital Marketing.

  • Pricing Strategy & Revenue Management
  • Hospitality Management
  • Tourism & Destination Management

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