The Influencer Deal
Vet a creator, negotiate a five-line-item rate-card, fix FTC disclosure failures, and write the CFO post-campaign readout — four rounds that walk…
Simulation to teach online reputation crisis management for a hospitality business — learners assess damage from cascading operational failures, craft response strategies, manage influencer engagement, and build prevention systems
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
The decisions participants make during the simulation:
What participants follow on screen as the rounds go by:
Designed for courses in Digital Marketing.
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