Technology & AI · Digital Business

La Plataforma: Health Marketplace Strategy

Platform economics simulation where students manage MercadoMed, a two-sided health services marketplace in Latin America, navigating network effects, pricing asymmetry, governance, and competitive dynamics across 4 strategic rounds

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

What participants track

What participants follow on screen as the rounds go by:

  • Network Health
  • Platform Performance History

Subjects covered

Designed for courses in Digital Business.

  • Digital Business Strategy & Transformation
  • Platform Strategy & Ecosystem Management

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