Technology & AI · Digital Business

El Gran Salto — Digital Business Transformation

Simulation placing students in the executive committee of a traditional B2B distributor facing digital disruption, applying Christensen Disruption Theory, Kotter 8-Step Change Model, and Digital Maturity frameworks across three strategic rounds of diagnosis, execution, and repositioning

3 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Transformation Portfolio.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Customer App (PEN 1,800K)
  • Route Optimization AI (PEN 620K)
  • ERP API Middleware (PEN 180K)
  • WhatsApp Business API (PEN 95K)
  • Digital Skills Training (PEN 340K)
  • Change Management Consultant (PEN 280K)
  • Digital Champion Program (PEN 120K)
  • Retail Loyalty Program (PEN 480K)
  • Credit Scoring Tool (PEN 390K)
  • Self-Service Portal (PEN 680K)

What participants track

What participants follow on screen as the rounds go by:

  • Technology Initiatives
  • People and Culture
  • Customer Experience
  • Strategy
  • Guiding Coalition
  • Communication Strategy
  • Sales Incentive Redesign
  • Budget Acceleration

Subjects covered

Designed for courses in Digital Business.

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