Marketing & Sales · Marketing Fundamentals

El Segmento

Simulación de segmentación de mercado, targeting y posicionamiento para una fintech de banca móvil en Honduras enfrentando competencia del banco dominante

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Segmento Primario
  • Segmento Secundario
  • Presupuesto Producto ($K)
  • Presupuesto Marketing ($K)
  • Estrategia de Respuesta
  • Marketing de Emergencia ($K)
  • Inversión Producto 12M ($K)
  • Inversión Marketing 12M ($K)
  • MAU Objetivo (12 meses)

What participants track

What participants follow on screen as the rounds go by:

  • Base de Usuarios por Segmento

Subjects covered

Designed for courses in Marketing Fundamentals.

  • Mergers, Acquisitions & Corporate Restructuring
  • Fintech & Digital Banking
  • Entrepreneurship & New Ventures

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