Investigación de Mercados Cuantitativa
Simulación de 4 rondas en la que un equipo de investigadores de mercado diseña una muestra, analiza datos, estima el tamaño del mercado de alimentos…
Microsimulation to teach marketing mix fundamentals (4Ps) through a product launch scenario for a Peruvian artisanal food startup targeting university students
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
The decisions participants make during the simulation:
What participants follow on screen as the rounds go by:
Designed for courses in Marketing Fundamentals.
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