Sectores de actividad · Educación y pedagogía

Program Designer — Launch a New Professional Program at Bayfront

A four-round, intermediate professional-education design simulation set inside Bayfront Professional Education, the self-funded continuing-education unit of a large public university in Miami, Florida (~6,000 learners/year, ~40 active programs, ~$14M net revenue at ~30% margin).

4 rondas MBA / Máster English, Español

Vista previa

Sobre la simulación

A four-round, intermediate professional-education design simulation set inside Bayfront Professional Education, the self-funded continuing-education unit of a large public university in Miami, Florida (~6,000 learners/year, ~40 active programs, ~$14M net revenue at ~30% margin).

The Dean has greenlit a new applied-data-and-AI program for non-technical managers but set three hard guardrails: a development-cost cap of $180,000 (inclusive of a marketing reserve), a mandated break-even of 60 paid enrollments across the first two cohorts, and a Summer 2026 launch at a 75-day gate.

Playing the Director of Professional Education, you must design the offering end-to-end and prove it clears break-even without breaching the cap.

Round 1 — diagnose three candidate learner segments (price-sensitive mid-managers at $1,800–2,400, employer-paid corporate cohorts at $3,500–4,500 but only ~40 feasible seats, and outcome-driven career-changers at $2,800–3,200) and pick a primary segment, learning that segment choice is the upstream decision that constrains everything downstream.

Round 2 — choose a delivery format (self-paced ~$90k/45% completion, live-cohort ~$150k/70%, in-person ~$175k/85% — which breaches the cap once marketing is funded) and build a line-item development budget under $180k.

Round 3 — set the learner price (and an optional corporate tier) and build the break-even model: contribution margin per learner = price − variable cost, enrollments required = development cost ÷ margin, and the marketing funnel to reach 60 paid seats. Round 4 — pitch the design to the Dean's gate, defend it against the cheap self-paced alternative, and name a contingency for under-enrollment.

The math rewards segment-first, value-based design that fits format to segment and clears break-even at a fillable price, and punishes the five classic errors: a course for everyone, pedagogy over the cap, margin over completion, cost-plus pricing, and an unfillable high price. Final KPIs track Design Fit, Projected Enrollments vs.

60-seat break-even, Margin Health, and the Renewal Engine (completion and learner NPS).

Para quién es

Una simulación de nivel intermedio para participantes que ya conocen los conceptos básicos de la materia, pensada para programas de máster y MBA.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
  3. La simulación se puede jugar en: English, Español.
  4. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • Which learner segment is this program's primary design target?
  • Anchor the price to the segment's willingness-to-pay (WTP) or to your build cost?
  • How rigorously does your team size the addressable demand before committing? (%)
  • Choose the delivery format for your target segment
  • Build the development budget — line items must stay within the $180k cap (incl. marketing reserve)
  • Set the learner price per seat ($)
  • Variable cost per learner ($) — delivery, support, materials
  • Open a corporate-cohort price tier alongside the public price?
  • Marketing funnel intensity to reach 60 paid seats (%)
  • The Dean: "Why not just build it self-paced and pocket the margin?" Your defense

Qué siguen los participantes

Lo que los participantes siguen en pantalla a medida que avanzan las rondas:

  • Design Fit, Enrollments & Renewal Trajectory

Temas que cubre

Diseñada para asignaturas de Educación y pedagogía.

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