Marketing Mix Live: 7Ps for the School Snack Bar

A live, three-round marketing lab where IB Business Management students take over The Hub — a student-run snack bar at Greenfield International School — and use the extended 7Ps marketing mix (4Ps + People, Process, Physical Evidence) to fight a 15-year-old institutional cafeteria for share of student lunch money. Same product, same school, same €5.20 ticket price, no price war allowed. Teaches segmentation, target market, USP, AIDA, the difference between marketing and promotion, and the principle that the 7Ps act as a system.