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Exec-Ed Strategy — Set the Portfolio at Liffey Business School

A four-round, advanced executive-education strategy simulation set inside Liffey Business School — Executive Development (LBS-ED), the exec-ed arm of a leading Irish university business school in Dublin (€22M revenue, 24% operating margin, 35 staff plus a faculty pool of 55).

4 rondas Ejecutivo English, Español

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Sobre la simulación

A four-round, advanced executive-education strategy simulation set inside Liffey Business School — Executive Development (LBS-ED), the exec-ed arm of a leading Irish university business school in Dublin (€22M revenue, 24% operating margin, 35 staff plus a faculty pool of 55).

On 19 January 2026 three pressures converge on the annual strategy review: the Financial Times custom ranking has dropped 6 places (from #28 to #34, with a board-signalled strategic review if it falls below the top 40), the university finance office has raised the annual surplus target by €1.5M to fund a new campus building, and two anchor corporate clients worth a combined €3.1M/year are being courted by INSEAD and a fast-growing online provider while custom repeat business has slipped from 78% to 69%.

Faculty utilization sits at 88%, near the ceiling, and a fixed €4.0M faculty-investment budget must cover delivery, research time (an FT ranking input that is non-billable this year), new-programme development and practitioner recruitment.

Playing the Director of Executive Development, the team (1) reads the position — separating the lines that fund the unit from the lines that position it; (2) sets the portfolio mix and capacity allocation across open, custom and qualifications against the 88% utilization ceiling, deciding what to grow, hold or prune; (3) allocates the €4.0M faculty budget between billable delivery and the research/development that sustains ranking and pipeline, and sets a pricing posture under the market-positioning constraint; and (4) commits the strategy and defends the surplus-vs-ranking trade-off, an anchor-client retention play, and an explicit strategic sacrifice to the executive board and FT-conscious dean.

The math rewards a custom-led, research-funding, premium-where-earned, anchor-protecting strategy and punishes the five classic errors — surplus over position, blind across-the-board price rises, growing every line past the ceiling, ignoring the €3.1M anchors, and spending the whole budget on delivery with no pipeline.

Final KPIs track FT Ranking trajectory, Surplus vs the +€1.5M target, Client Retention %, and Faculty Utilization against the 88% ceiling.

Para quién es

Una simulación avanzada para participantes acostumbrados a trabajar con los principales marcos y dilemas de la materia, pensada para formación de directivos y profesionales con experiencia.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
  3. La simulación se puede jugar en: English, Español.
  4. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • Which product line truly funds the unit — the highest margin contribution?
  • Which line most positions the brand and the FT ranking?
  • Diagnose the single biggest driver of the 6-place ranking slide
  • How candidly does your team name the surplus-vs-ranking tension as a real trade-off? (%)
  • Set the capacity mix across the three lines (must total 100% of faculty capacity)
  • Faculty is at 88% — what do you do to respect the ceiling?
  • The two anchor clients (€3.1M) sit in custom. How central are they to the mix?
  • Allocate the €4.0M faculty-investment budget (must total €4.0M)
  • Set the pricing posture under the market-positioning constraint
  • Anchor-client retention play against INSEAD and the online provider

Qué siguen los participantes

Lo que los participantes siguen en pantalla a medida que avanzan las rondas:

  • FT Ranking, Retention & Surplus Trajectory

Temas que cubre

Diseñada para asignaturas de Educación y pedagogía.

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