CrisisCommsInternal — What I Say to the Team, Today

A 4-round director-level simulation: diagnose a same-day internal crisis, choose audience and informal-leader sequencing, draft an opening 90 seconds that names the hard thing, pick the right medium ladder and 4-stage message architecture, and commit to a 48-hour follow-up plan. Coaches against the most common errors — wrong-medium first touch, passive ownership language, false certainty, skipping informal leaders, empathy-only or operations-only, and disappearing after the first comm.