Finance & Banking · Banking & Financial Services

Retail Banking Branch: The Competitive Branch Game

Manage a retail bank branch competing for market share across customer segments by optimizing deposit rates, loan pricing, credit policy, fee structures, and strategic investments to maximize profitability while maintaining regulatory capital requirements

3 rounds Executive

Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Average Deposit Rate (%)
  • Average Loan Rate (%)
  • Monthly Account Fee ($)
  • Underwriting Rigor
  • Technology ($K)
  • Relationship Managers ($K)
  • Marketing ($K)
  • Training and Compliance ($K)
  • Facilities ($K)

What participants track

What participants follow on screen as the rounds go by:

  • Annual Decisions
  • Deposit Pricing
  • Loan Pricing
  • Fee Structure
  • Credit Policy
  • Strategic Investment Budget ($500K Total)
  • Year Results
  • Net Income Trend

Subjects covered

Designed for courses in Banking & Financial Services.

  • Financial Markets & Institutions
  • Credit Risk Analysis & Management
  • Commercial Banking & Credit Analysis

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