The Brand Brief
Draft a defensible one-page brand brief for Lumen and Larkspur Co.
About this simulation
A 90-minute, 4-round Express simulation in the learner's own chair on choosing one yes and protecting it, for lifelong-learning, executive-education alumni and high-potential programmes.
Elvira Monclus (a fictional senior data analyst at a fictional Zaragoza retail-analytics consultancy, Talamantes Analitica) receives four opportunities on the same Monday: lead a pricing pilot for the biggest client, give a keynote in Madrid, advise a friend's start-up for equity, or join a culture committee and mentor two juniors.
Over a 12-week quarter you decide how to choose and which one is the yes, how to say no to the rest and what leaves your plate, when the yes gets done and the rule for new requests, and how the yes survives the pressure to extend it before the June promotion committee.
Scored on the yes that counts, your core work, your energy, your standing, money out of pocket and open risk; an undeclared outside role at a competitor caps the score. Spanish with English.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 11 de enero de 2027: cuatro oportunidades.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.