Industry Verticals · Media & Entertainment

Transformacion de Industrias Tradicionales: Medios Colombianos

Simulacion avanzada en la que diriges una empresa de medios colombiana (periodico y cadena de TV) durante 10 trimestres de disrupcion digital. Equilibra inversion digital, recortes en print/TV, estrategia de talento, modelo de ingresos y foco editorial para reinventar el negocio sin destruir caja, marca ni moral.

10 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 10 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Inversión digital (% del presupuesto)
  • Recorte en print/TV (%)
  • Estrategia de talento
  • Modelo de ingresos digital
  • Foco editorial
  • Inversión en tecnología (COP M)

What participants track

What participants follow on screen as the rounds go by:

  • Decisiones del Trimestre
  • Historial Editorial

Subjects covered

Designed for courses in Media & Entertainment.

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