Program Designer — Launch a New Professional Program at Bayfront
A four-round, intermediate professional-education design simulation set inside Bayfront Professional Education, the self-funded continuing-education…
About this simulation
A four-round, advanced executive-education simulation set inside Northline Executive Education, the custom-programs arm of a major Toronto business school (≈40 engagements/year, CAD 14M revenue at a 22% contribution margin, a slipping 61% renewal rate, and a client survey that found nearly half of buyers cannot name what their last program achieved).
On 8 June 2026 a strategic client, Cascadia Energy (a CAD 4.2B utility mid-restructuring), issues a brief: leadership development for ~150 mid-level managers, a fixed CAD 750,000 budget (CAD 5,000/participant, no overage), launch this quarter (≈90 days), and a CEO who wants to see results.
Cascadia's last Northline program was a generic three-day course the CHRO now calls “lovely, and we have no idea what it did for us.” A boutique competitor has quoted the same scope at CAD 540,000.
Playing the newly appointed Program Director, you (1) reframe the vague content request into a real business need — surfacing that the restructuring is stalling because mid-level managers won't decide in the new structure — and pick the metric the CEO would accept as proof; (2) choose a delivery format mix (in-person cohorts, blended, cohort-online, simulation-led, action-learning, manager-as-coach) that fits CAD 5,000/participant AND launches in 90 days, trading richness against scale, speed and cost; (3) build a Kirkpatrick measurement architecture with a pre-program baseline, committing to behaviour (Level 3) and business-results (Level 4) metrics rather than a Level-1 happy sheet, and defending the headline metric's attributability; and (4) pitch the engagement to a facilitator-played CEO and CHRO, holding Northline's CAD 750,000 price over the boutique's CAD 540,000 on demonstrable outcomes — not price.
The math rewards diagnosis-before-design, a feasible format that hits budget and deadline, a baselined behaviour-and-business measurement plan, an honestly-attributed headline KPI, and a confident outcomes-based defence of the premium — and punishes the five classic errors: re-selling last year's course, designing a bespoke build that can't launch in 90 days, blowing the CAD 5,000/participant budget, measuring only satisfaction/completion, and discounting to match the boutique.
Final KPIs track Engagement Margin (CAD), the Impact Case (0–100), Feasibility (0–100), and Renewal Confidence (0–100).
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.