Economics · Microeconomics

The Price Tag Game: Price Elasticity of Demand

UK A-Level arcade simulation in which the player acts as a pricing consultant for three different clients (a cinema chain, an insulin supplier, and a bubble tea kiosk) to discover — in the wrist, before the formula is shown — that revenue effects of a price move depend on price elasticity of demand.

4 rounds Undergraduate English, Español

Preview

About this simulation

UK A-Level arcade simulation in which the player acts as a pricing consultant for three different clients (a cinema chain, an insulin supplier, and a bubble tea kiosk) to discover — in the wrist, before the formula is shown — that revenue effects of a price move depend on price elasticity of demand. Ends with a boss round on a mixed portfolio.

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Price Action

What participants track

What participants follow on screen as the rounds go by:

  • Your Pricing Call
  • Boss Round: Portfolio Pricing
  • Revenue Impact by Round

Subjects covered

Designed for courses in Microeconomics.

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