The Duopoly Lab — Cournot vs. Bertrand vs. Stackelberg
Run Helio Verde Beverages through three classical models of duopoly competition against rival Boravia Drinks.
About this simulation
A 30-minute experimental-replication simulation of the WTA/WTP gap (Kahneman-Knetsch-Thaler 1990), stress-tested against List 2003 (trader experience) and Plott-Zeiler 2005 (careful elicitation), then applied to a Helio Verde brand-portfolio reallocation crisis where participants design org-design interventions to recover EBITDA uplift lost to managerial loss aversion.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.