Economics · Microeconomics

Choice Architect: Nudge, Bias and the Irrational Consumer

A behavioural economics simulation where the learner acts as a Choice Architect at the UK Nudge Unit — diagnosing cognitive biases and designing nudges that steer behaviour without removing choice.

6 rounds Executive English, Español

Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Diagnose the primary bias at play
  • Choose your nudge intervention

What participants track

What participants follow on screen as the rounds go by:

  • Effectiveness per Round
  • Freedom Gauge Trajectory
  • Policy Lab Log

Subjects covered

Designed for courses in Microeconomics.

Ready to use Choice Architect: Nudge, Bias and the Irrational Consumer with your students?

Contact us and we'll set you up with a free trial session.

Contact us