Industry Verticals · Education & Pedagogy

The Custom Bid — Win the Helvetia-Pacific Leadership Program

A four-round, advanced professional-services bidding simulation set inside Meridian Global School of Management — Executive Education, a globally ranked US business-school exec-ed unit in Phoenix, Arizona (USD 38M revenue, 28% blended margin, 44 staff, 130 faculty).

4 rounds Executive English, Español

Preview

About this simulation

A four-round, advanced professional-services bidding simulation set inside Meridian Global School of Management — Executive Education, a globally ranked US business-school exec-ed unit in Phoenix, Arizona (USD 38M revenue, 28% blended margin, 44 staff, 130 faculty).

On 8 June 2026 a flagship RFP lands: Helvetia-Pacific Bank wants a two-year custom leadership program for 240 senior leaders across the Americas, EMEA and APAC, with a hard budget cap of USD 4.2M (~USD 17,500 per leader) and a mandatory impact-measurement requirement. Meridian is one of four shortlisted bidders against two peer schools and a consulting firm expected to bid ~USD 3.4M on a leaner, standardized design.

Playing the Deputy Dean and Executive-Education Lead, you run a four-way optimization — scope, price, faculty mix and impact methodology — under a fixed cap, a 25% contribution-margin floor (USD 1.05M), a faculty-quality bar, and a global bench of only ~18 RFP-grade faculty (international teaching trips cost ~USD 9,500). Round 1 sets the win strategy (win on measured impact and global reach, not price).

Round 2 scopes and prices the program, modeling win probability against the rival's USD 3.4M while holding the margin floor. Round 3 builds the faculty mix across three regions within bench capacity and designs a baseline-to-end-line impact methodology tied to the bank's business results.

Round 4 pitches to the selection committee and defends a ~20% premium against a consulting firm that has just revealed a USD 3.35M analytics-dashboard bid.

The math rewards a calibrated, impact-led, peer-credible bid that clears the margin floor and is staffable within the bench, and punishes the five classic errors — bidding full premium with no win-probability modeling, discounting below the floor and devaluing the brand, offering a vague impact plan, staffing every region from the flagship bench, and asserting 'we're better' instead of evidencing the premium.

Final KPIs track Win Probability, Program Margin against the 25% floor, Client-Impact Score, Faculty Fit, and the bid price against the USD 4.2M cap, plus a walk-away threshold.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • How does Meridian win this RFP against three named rivals?
  • Where do you build the decisive, defensible edge over the cheaper rival?
  • Set a realistic target win probability to anchor your price band (%)
  • How do you scope the two-year program against the client's strategy reset?
  • Set the bid price within the $4.2M cap ($M)
  • What price posture do you take to the committee?
  • How do you staff three regions over two years within an 18-strong bench?
  • Design the client-impact methodology the RFP demands
  • International flagship teaching trips to commit (at ~$9,500 each)
  • State the walk-away price below which Meridian should not win this work ($M)

What participants track

What participants follow on screen as the rounds go by:

  • Round-by-Round Bid Record
  • Win Probability, Impact & Faculty Fit Trajectory

Subjects covered

Designed for courses in Education & Pedagogy.

Ready to use The Custom Bid — Win the Helvetia-Pacific Leadership Program with your students?

Contact us and we'll set you up with a free trial session.

Contact us