Price the Tier — Re-architect Brücke Mobility's Pricing After the Fairness Backlash
A four-round, advanced pricing and revenue-management simulation set inside Brücke Mobility GmbH, a Düsseldorf mobility-subscription company with…
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional, grado medio), module 1206 Entorno normativo, economico y social del transporte of the Tecnico en Conduccion de Vehiculos de Transporte por Carretera.
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional, grado medio), module 1206 Entorno normativo, economico y social del transporte of the Tecnico en Conduccion de Vehiculos de Transporte por Carretera.
You are Joel Cerda, a newly qualified driver of Transportes Benicarlet S.L., a fictional family road haulier of Algemesi (Valencia) with six refrigerated trucks that carries citrus to Madrid, Barcelona, Perpignan and, by ferry, Palma, and the owner asks you to plan the fleet standard week for 26 weeks, from October 2027 to April 2028.
Today each driver keeps his truck, every day is planned to the legal limit, weekly rests fall where they fall and the price is the going rate: 15.6 infractions, 83% of the loads on time and a loaded kilometre that costs more than it is charged.
Round by round you decide two things: who drives each route and how the driving day and breaks are planned; how the Palma ferry crossing is made and how weekly rests are organised; the price a loaded kilometre for 2028 and how waits at loading and unloading are handled; and how to cover a driver off sick in the campaign and a 15% diesel rise.
Each week the loads, the own and subcontracted loads, the kilometres, punctuality, the infractions and the result are recomputed under the EU driving and rest rules. Each round is scored on the result improvement over 26 weeks, the sanctionable infractions, the on-time deliveries and the cost a loaded kilometre, with the margin and the loads shown but not scored.
Planning ten hours of driving every day or the regular weekly rest in the cab caps the score. Spanish with English.
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
The decisions participants make during the simulation:
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