La Plataforma: Health Marketplace Strategy
Platform economics simulation where students manage MercadoMed, a two-sided health services marketplace in Latin America, navigating network…
About this simulation
A 90-minute, 4-round beginner Express simulation for Spanish vocational training (Formacion Profesional, grado medio), module 1229 Gestion de compras of the Tecnico en Actividades Comerciales. You are Marta Forner, the new buyer of Bazar Mediterrania, a fictional household, beach and toy shop in Vinaros (Castellon); the plan is the purchasing of its seasonal lines over calendar year 2027.
Round by round you decide two things: in January the supplier of the summer beach line (a wholesaler, a buying group, the manufacturer or an importer) and the sales forecast; in March the purchase conditions (standard terms, a volume rebate, early payment or a returns agreement) and the order policy; in July the reaction to a heatwave and what to do with the leftover at the end of the season; and in October the Christmas toy order and the review of the assortment; at each decision point the year is projected again with the decisions taken so far.
Each round is scored on the commercial margin, the sales lost to stockouts, the average stock and the stock left on 31 December; toys bought without CE marking cap the score. Spanish with English.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 11 de enero de 2027: el proveedor y la previsión.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.