The Permit Desk
A 90-minute, 4-round basic Express simulation on the first quarter of a permit technician at a city's development-services counter: telling…
About this simulation
Simulacion Express de 90 minutos, 4 rondas, nivel avanzado, sobre estrategia y capacidades dinamicas en una empresa establecida ante un cambio tecnologico: la electrificacion de los camiones, una capacidad vieja que se agota y otra que hay que construir, detectar antes de que el mercado este claro, opciones pequenas frente a grandes apuestas, construir, comprar, licenciar o aliarse, los activos complementarios que deciden quien captura el valor, la dependencia de la trayectoria, reconvertir una planta y reciclar a las personas, una caida del transporte y un ensayo de durabilidad sin terminar, para cursos de estrategia, gestion de la innovacion y direccion general.
Transmisiones Iregua (cajas de cambios y piezas de transmision, Logrono): eres Lucia Garrido, consejera delegada, entre 2027 y 2029. Decides como lee la empresa el mercado y que hace con el dinero de 2027, como consigue el eje electrico y como captura su valor, donde van 40 millones de inversion y que pasa con 250 personas, y como responde a la caida y al ensayo.
Se mide el beneficio economico acumulado de 2027 a 2030, el valor de la empresa a final de 2030, la supervivencia (deuda neta sobre EBITDA) y la capacidad dinamica; al final se compara con el plan del presidente, que defiende el nucleo.
What participants learn
After the session, participants will be able to:
- Justify investing in reading the market beyond today's customers while keeping early commitments small, staged and able to teach
- Choose between building, buying, licensing and allying by how far the new capability is from the old one, and secure the complementary assets that decide who profits
- Design a reconfiguration that redeploys existing assets and retrains the people who know the product before the old capability decays
- Analyze why combining old and new assets pays only for a firm that senses well, captures value and keeps its people and its word, and when a licence or a hedge is better
- Evaluate commitments against path-dependence and swing-back traps, keeping leverage within reach and refusing to certify a test that has not been finished
Prerequisites
- EBITDA, capital employed and a cost of capital
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 18 de enero de 2027: leer el mercado.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.