Accounting & Analytics · Financial Accounting

Reading a Public Company — A Soft Intro to Annual Reports

An HS-U lab that teaches the three-signals method (growth, profitability, cash) plus one valuation metric (P/E) on a fictional but realistic mid-cap European retailer's 240-page annual report. Three rounds: structure, signals, decision. Closes with the honest limits of retail fundamental analysis (Dalbar QAIB, SPIVA).

3 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • First section to read
  • Second section to read
  • Third section to read
  • Signal 1 — Growth quality. Revenue grew 6%. Which growth bucket is highest quality?
  • Signal 2 — Profitability. Gross margin fell 3pp; sector fell 1.5pp on average. Best read?
  • Signal 3 — Cash. Operating cash flow €280m vs net profit €86m. What does this tell you?
  • Valuation. Trailing P/E 22x, forward P/E 16x, sector ~18x. The honest read?
  • Your decision

What participants track

What participants follow on screen as the rounds go by:

  • The Structure of an Annual Report
  • Score per Round

Subjects covered

Designed for courses in Financial Accounting.

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