Business

Precio para Empezar

A 90-minute, 4-round basic Express simulation on setting and defending a micro-business's first price, for pre-incubation and incubation programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate entrepreneurship, marketing and small-business courses.

4 rounds Undergraduate English, Español

Preview

About this simulation

A 90-minute, 4-round basic Express simulation on setting and defending a micro-business's first price, for pre-incubation and incubation programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate entrepreneurship, marketing and small-business courses.

Milagros, a fictional micro-founder in Arequipa, Peru, sells her artisanal rocoto cream at a Saturday fair and on Instagram; her fictional pre-incubation programme wants a business that pays its costs and her time by demo day on 28 May 2027.

Round by round you set the list price and how you test what customers would pay, answer the hagglers, the family and a picanteria that wants 30% off, set a gourmet shop's terms and answer a rise in the price of rocoto, and answer a supermarket chain's offer and choose the Mother's Day promotion.

Each three-week period is scored on contribution, price realisation, price evidence, trust and jars sold; agreeing a price with competing stalls, or crossing out a "before" price that was never charged, caps the score. Spanish with English.

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 1 de marzo de 2027: el primer precio y cómo probarlo.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Tu precio de lista
  • Cómo pruebas cuánto pagarían los clientes
  • Cuando te piden menos en el puesto
  • El pedido de doña Teófila
  • Las condiciones para Bodega Ocho Sillares
  • Insumos de S/ 5,80 a S/ 7,40
  • Tu respuesta a Supermercados Altiplano
  • La promoción del Día de la Madre

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