Main Street P&L
A 90-minute, 4-round Express simulation on running the P&L of a US family retail store, for small-business management, entrepreneurship and…
About this simulation
Simulacion Express de 90 minutos, 4 rondas, nivel avanzado, sobre la logica efectual y la perdida asumible en la creacion de empresas: cuanto dinero arriesgar, con que empezar, que socios sumar, como aprovechar las sorpresas y cuando apostar mas, para cursos de creacion de empresas, emprendimiento e incubadoras.
Fermenta Brava (startup de garum en L'Escala, Girona): eres Laia Puig, la fundadora, durante dos anos en los que nadie sabe si el garum sera de cocineros, de supermercado o de nicho. Decides el dinero en juego y el arranque, los socios y el canal, la respuesta a un pedido de marca blanca y a la falta de capacidad, el rumbo final y si pones mas dinero.
Se mide el valor esperado para la fundadora, la supervivencia, la perdida en el peor mercado, las ventas de 2029 y las ventas comprometidas; al final se compara con un rival que sigue un plan de negocio.
What participants learn
After the session, participants will be able to:
- Decide how much to commit to a new venture by affordable loss rather than expected return, resetting the stake after sunk costs and weighing what a larger stake buys and costs
- Start from the means at hand, who they are, what they know and whom they know, and turn early stakeholders' commitments into sales and into knowledge of which market is emerging
- Leverage contingencies such as a surprise order or a capacity squeeze as inputs, answering them with a pilot inside an affordable loss rather than a bet
- Compare effectual and causal logic under uncertainty and explain why a business plan wins only in the market it predicted while control works across all of them
- Use only their own experience and skills as means at hand, never a former employer's trade secret, in line with Spanish and EU trade-secrets law
Prerequisites
- An introduction to opportunity recognition
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 10 de enero de 2028: lo que tengo y lo que puedo perder.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.