Leadership & Negotiation · Communication

NarrativeCraft: Business Storytelling

Master executive communication by crafting narratives for three distinct audiences — board, employees, and media — using identical financial data from Luminary Software, a Series C SaaS company.

3 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • SCQA Narrative Lead
  • Governing Thought Character
  • Revenue Miss Attribution
  • Gross Margin Treatment
  • First Visualization Choice
  • Second Visualization Choice
  • Emotional Tone Calibration (1=Fully Transparent, 10=Fully Positive)
  • Directness (1=Indirect, 5=Direct)
  • Specificity (1=General, 5=Data-anchored)
  • Message Specificity (1=Boilerplate, 10=Verifiable claims)

What participants track

What participants follow on screen as the rounds go by:

  • Board Communication Decisions
  • All-Hands Communication Decisions
  • Q1: Are layoffs coming?
  • Q2: Why did we miss the target?
  • Q3: What happened with Predict launch delay?
  • Media Message House Decisions

Subjects covered

Designed for courses in Communication.

  • Pitch Deck & Investor Storytelling
  • Data Visualization & Storytelling with Data
  • Business Communication (Written & Oral)

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