¿Grupo o Transitorio?
Simulacion Express de 90 minutos, 4 rondas, nivel intermedio, sobre revenue management de grupos en hoteleria.
About this simulation
A 90-minute, 4-round intermediate Express simulation for Spanish vocational training (Formacion Profesional, grado superior), module 0173 Marketing turistico, common to the Tecnico Superior titles in Gestion de Alojamientos Turisticos, Agencias de Viajes y Gestion de Eventos and Guia, Informacion y Asistencias Turisticas.
You are Lorena Fuentecen, the new marketing and wine-tourism manager of Bodegas Penalmira, a fictional family winery in the Ribera del Duero that sells guided visits, tastings and its wine shop, for the marketing year April 2027 to March 2028, while the main experience marketplace raises its commission.
Round by round you decide two things: in January the segment and the prices by season; in March the channel mix and the promotion budget; in July the work with the destination and the customer data; and in October the low season and the measurement of each channel; at each decision point the year is projected again with the decisions taken so far.
Each round is scored on the wine-tourism profit, the occupancy of the visit places, the acquisition cost per visitor and the share of repeat visitors; e-mailing a bought list caps the score. Spanish with English.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 11 de enero de 2027: el segmento y los precios.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.