The PPC Bidder
Run a $50/day Google-Ads-style search campaign for a small leather-goods e-commerce brand.
About this simulation
Simulación de 4 rondas sobre estrategia de content marketing en una aseguradora colombiana tradicional con presupuesto pequeño (COP 80M) compitiendo contra fintechs y bancos gigantes. Los equipos diseñan la estrategia de 12 meses, analizan datos reales de 6 meses, eligen un pivote estratégico y recomiendan el KPI de éxito.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.