Launch Peru — Cosecha Pay's First 18 Months

A four-round, intermediate entrepreneurship simulation set inside Cosecha Pay S.A.C., a seed-stage Peruvian AgriTech-Fintech founded in Lima in late 2025. Cosecha Pay gives smallholder farmers in Peru's coastal and highland valleys fast payment and working-capital advances against confirmed produce orders, while giving agro-buyers traceability.

At start the venture holds S/ 600,000 in the bank against a S/ 95,000 monthly burn (a runway of ~6.3 months), 3,200 registered farmers but only 310 transacting monthly (a 9.7% activation rate), S/ 48,000 MRR, a CAC of S/ 220, ARPU of S/ 155 at 60% contribution, and 8% monthly churn. In May 2026 the lead investor blinks: show S/ 150,000 MRR and 1,000 transacting farmers within two quarters or the seed round is off.

Playing the founders, you must beat Peru's high venture-mortality odds (grounded in Serida's GEM-Peru findings on what separates surviving ventures from failing ones) by steering four survival KPIs — runway, revenue growth, transacting-farmer acquisition, and survival probability.

Round 1: diagnose the binding survival risk (registrations are vanity; activation, retention and unit economics are value) and name the gap to the bar.

Round 2: make three coupled bets under the runway constraint — win ONE market (deepen Ica, expand the Mantaro highlands, or pivot to agro-exporters, not all three); choose a funding source (seed equity, non-dilutive grant, fast-but-dangerous revenue-based debt, or a strategic agro-buyer partnership); and sequence the next two hires (growth lead, field agronomists, credit-risk hire) to the venture's real risk.

Round 3: survive an off-season repayment slowdown and a subsidised competitor by re-cutting burn surgically, defending on trust rather than a margin-destroying price war, tightening credit underwriting, and holding a cash reserve. Round 4: pitch a fundable, survivable venture, frame a right-sized milestone-based ask that keeps founders in control, and defend why this venture beats the mortality odds.

The math rewards focus, runway discipline, retained unit economics and matching the hiring sequence to a lending business — and punishes the five classic errors: buying growth that doesn't retain, taking the fastest capital at high burn, spreading across markets, mis-sequencing hires, and gaming the milestone by discounting margin to zero.

Final KPIs track runway (months), MRR (S/), transacting farmers, LTV:CAC and survival probability.

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.