Entrepreneurship & Innovation · Innovation Management

La Tubería de Innovación

Simulation to teach R&D portfolio management and innovation pipeline governance through a pharmaceutical company facing Stage-Gate decisions, sunk cost trade-offs, and Explorer vs. Exploiter balance with a constrained GTQ 210M budget across 11 pipeline projects

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in Innovation Management.

  • Innovation Management & R&D Strategy

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