International Business · International Strategy

International Market Entry: LATAM Expansion

Simulation where players manage Empresa Catalina's international expansion into Latin American markets, applying CAGE framework, entry mode theory, and managing currency risk, distribution, and competitive dynamics across 4 years

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Mexico
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Market 1
  • Market 2
  • Market 3
  • Organizational Model
  • Brand Architecture

What participants track

What participants follow on screen as the rounds go by:

  • Market Portfolio
  • Select Three Markets
  • Entry Mode per Market
  • Budget Allocation (%)
  • Distribution and Adaptation
  • Portfolio Optimization
  • Growth and Brand Strategy

Subjects covered

Designed for courses in International Strategy.

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