business
Internal Storytelling — Why Your Strategy Isn't Sticking
MBA-level simulation in which the CSO of CoEditor.io redesigns the Platform 2027 strategy as a story the org can retell after an engagement-survey leak reveals that only 18% of employees can articulate the strategy. Three rounds: Diagnose with the Heath SUCCESs framework, Design the one-line story plus three rallying-cries plus cascade kit plus measurement plan, and Defend the redesign against a leaked manager transcript and the structure-vs-personnel question. Closes MBA Track 3E (Communication for Managers).
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