Finance & Banking · Corporate Finance

Intangible Asset Valuation — Botanica Verde

Simulation to practice identifying, valuing, and reporting intangible assets (brand, patents, software, client relationships) for a Colombian eco-cosmetics company undergoing M&A due diligence

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Brand Valuation.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Royalty Rate (%)
  • Revenue Multiplier (x)

Subjects covered

Designed for courses in Corporate Finance.

  • Mergers, Acquisitions & Corporate Restructuring
  • Risk Management
  • Pricing Strategy & Revenue Management

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