Media Company Transformation
Lead El Meridiano through a digital transformation: launch subscriptions, optimize content strategy, manage platform dependency, and navigate AI…
About this simulation
Simulation to teach sports center management, membership economics, pricing architecture, churn optimization, and competitive positioning in the fitness industry.
Participants manage a sports center in Ciudad Valverde across three quarters, making decisions on membership pricing, class scheduling, marketing, facility investment, and special programming while responding to seasonal demand, competitor entry, and corporate wellness opportunities.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.