Social Media Crisis Management: The NUBA Crisis
Simulation to teach social media crisis management through the NUBA Foods contamination crisis, applying SCCT, IRT, and stakeholder management…
Rehearse a first-time termination call across 5 rounds: pre-work, the opening, reasons and logistics, handling responses, and the close. Score discipline against the 15-minute script, the never-negotiate rule, and the hour-after plan.
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
The decisions participants make during the simulation:
What participants follow on screen as the rounds go by:
Designed for courses in Communication.
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