El Analista
Simulation to teach marketing analytics and data-driven decision making through RFM segmentation, GA4 analysis, and TAM-SAM-SOM market sizing at…
About this simulation
A 90-minute, 4-round beginner Express simulation for Spanish vocational training (Formacion Profesional, grado medio), module 0643 Marketing y venta en imagen personal, common to the Tecnico en Estetica y Belleza and the Tecnico en Peluqueria y Cosmetica Capilar.
You are Ainara Zabalegui, the new technician of Salon Mirabel, a fictional hair and beauty salon in Tudela (Navarra), in charge of its retail corner (the resale products) and its sale over calendar year 2027.
Round by round you decide two things: in January the assortment and the price; in April how the team recommends at the mirror and which service packs (bonos) are offered; in July the window and the summer promotion; and in October the Christmas gift packs and how the year closes with the clients; at each decision point the year is projected again with the decisions taken so far.
Each round is scored on the salon margin, the resale to services, the stock turnover and the client return rate; announcing a reduction on prices raised the month before caps the score. Spanish with English.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 11 de enero de 2027: el surtido y el precio.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.