Entrepreneurship & Innovation · New Venture Creation

El Momento es Ahora

Simulation to teach startup creation and early-stage venture management through a plant-based fast-food company in Bogota, integrating Effectuation Theory, Lean Startup methodology, and the Business Model Canvas across four critical decision rounds covering MVP launch, pivot decisions, growth preparation, and

4 rounds Executive English, Español

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About this simulation

Simulation to teach startup creation and early-stage venture management through a plant-based fast-food company in Bogota, integrating Effectuation Theory, Lean Startup methodology, and the Business Model Canvas across four critical decision rounds covering MVP launch, pivot decisions, growth preparation, and strategic exit

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Menu Strategy
  • Sales Channel
  • Price per Dish (COP)
  • Funding Decision
  • Marketing Strategy
  • Pivot or Persevere
  • Angel Investor Offer (Angel Gonzalez)
  • Operations Investment
  • Physical Presence
  • Brand Investment

Subjects covered

Designed for courses in New Venture Creation.

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