Marketing en Redes Sociales
Simulación de estrategia de marketing digital multicanal para una marca colombiana de bebidas energéticas, con gestión de crisis por viralidad…
About this simulation
Run a $75/day display campaign for a small leather-goods e-commerce brand across six simulated weeks. Pick the audience, the CPM bid, and the frequency cap; build the exclusion list; choose how strict to set brand safety.
Hit a viewable rate above 60% and a positive net value once assisted conversions and branded-search lift are credited; ignore the placement report and let the budget bleed into MFA and unsafe inventory. Teaches display vs. search economics, viewability, frequency hygiene, brand safety, and the underrated lever — placement exclusions.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.