Business

Del Campo al Contenedor

A family grower-packer in northern Caldas, Colombia, exports Hass avocado directly for the first time: about 600 tonnes a season in reefer containers from Cartagena to a Rotterdam importer.

4 rounds MBA & Masters English, Español

Preview

About this simulation

A family grower-packer in northern Caldas, Colombia, exports Hass avocado directly for the first time: about 600 tonnes a season in reefer containers from Cartagena to a Rotterdam importer. As general manager over four harvest-and-shipping seasons, the participant chooses the spray programme against EU maximum residue limits, the certification (GlobalG.A.P.

IFA, with or without GRASP) and whether to stay on consignment or sell part of the volume under a fixed-price programme; then the programme Incoterm (DAP, CIF or FOB), the forward cover of the euro and the shipping service; answers the importer claims, a harvest-timing temptation below the maturity standard and lots found above the residue limit; and finally decides how to grow volume with neighbours fruit, the payment terms and how many buyers to sell to.

The model is deterministic: prices follow the Peruvian season, the peso strengthens, one sailing loses reefer power and the importer becomes insolvent, and each loss falls on whoever carries that risk under the chosen contract.

The score combines the quality of each decision with the season margin in pesos, the share of the value that arrived sound and residue compliance, and is capped for blending non-compliant fruit to dilute it. Spanish (primary) and English.

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Programa sanitario
  • Certificación
  • Modelo de venta desde la temporada 2
  • Incoterm del programa (temporadas 2 a 4)
  • Cobertura del euro para las temporadas 3 y 4
  • Servicio para los contenedores que usted reserva
  • Reclamos de Noordhaven sobre el programa
  • Política de cosecha
  • Lotes con residuos por encima del límite de la UE
  • Fruta adicional

What participants track

What participants follow on screen as the rounds go by:

  • Temporada 1 · Preparar la primera cosecha
  • Temporada 2 · Contrato, Incoterm y moneda
  • Temporada 3 · La temporada difícil
  • Temporada 4 · La segunda temporada

Ready to use Del Campo al Contenedor with your students?

Contact us and we'll set you up with a free trial session.

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