Industry Verticals · Education & Pedagogy

Dean's Bet — Allocate the EUR 14M Envelope at Massif Business School

A four-round, advanced higher-education strategy simulation. You are the Dean of Massif Business School (MBS), a triple-accredited grande école in Grenoble, France (EUR 92M budget, ~4,800 students, 165 faculty), the week of 30 September 2026.

4 rounds Executive English, Español

Preview

About this simulation

A four-round, advanced higher-education strategy simulation. You are the Dean of Massif Business School (MBS), a triple-accredited grande école in Grenoble, France (EUR 92M budget, ~4,800 students, 165 faculty), the week of 30 September 2026.

The European Master-in-Management ranking has just dropped MBS from 32nd to 41st — its sharpest fall in a decade, driven by weak career-progression and international-mobility scores — and in the same week the board approves a one-off EUR 14M strategic envelope over three years against ~EUR 31M of credible asks (exec-ed EUR 8M, degrees EUR 11M, faculty EUR 9M, brand EUR 3M).

You must respond to the ranking AND sharpen positioning, without breaching a 2.0% operating-surplus covenant on the development loan. Round 1 diagnoses which ranking drivers are money-fixable versus structural and quantifies the portfolio gap.

Round 2 sets the differentiation positioning — deepen the responsible-innovation niche, pivot to an adjacent differentiator, or broaden toward a generalist top-40 school — and names what MBS will NOT compete on. Round 3 allocates the EUR 14M across exec-ed, degrees, faculty and brand, phases the spend across three years to protect the surplus floor, and decides the fate of two star professors being courted by rivals.

Round 4 defends the plan to a sceptical board chair and trustee, committing to four KPIs.

The math rewards concentrating a real bet aligned with positioning and punishes the five classic errors — peanut-buttering the envelope, joining an un-winnable arms race against better-funded rivals, declaring a positioning the money contradicts, front-loading spend through the 2.0% covenant, and hollowing the faculty that underpins reputation and accreditation.

Final KPIs: brand-differentiation score, reputation/ranking index, operating surplus %, and portfolio balance.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • What actually moved the ranking, and how much of it can money fix?
  • Map the four asks against the EUR 14M envelope. What is the honest gap?
  • Is the responsible-innovation positioning a defensible moat or contested ground? (%)
  • Set the differentiation positioning. What is MBS for?
  • State what MBS will explicitly NOT compete on. How disciplined is the exclusion? (%)
  • How tightly do you tie the positioning to the ranking levers it does and does not help?
  • Allocate the EUR 14M envelope across the four pillars (must total €14.0M, in EUR M)
  • Phase the spend to protect the 2.0% surplus floor. How much do you load into Year 1? (%)
  • Two star professors are being courted by rivals — each anchors a ~EUR 600k chair. What do you do?
  • The board probes: is your allocation a real bet aligned with the positioning, or cosmetic?

What participants track

What participants follow on screen as the rounds go by:

  • Differentiation, Ranking & Portfolio Balance Trajectory

Subjects covered

Designed for courses in Education & Pedagogy.

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