Crisis Communication — The First 60 Minutes

MBA Track 3E crisis-comms simulation. The CCO designate, General Counsel and CEO of CoEditor.io have fourteen minutes since a security researcher tweeted that customer documents are exposed. Three rounds — Diagnose, Design, Defend — exercise the four-step diagnostic frame (Coombs SCCT), the six designed artefacts (posture, statement, sequence, CEO appearance ladder, do-not-say list, cadence calendar), and the legal-floor / trust-ceiling negotiation under fact mutation. Built against J&J Tylenol, Maersk NotPetya, Southwest 2022 (positive references) and BP Deepwater Horizon, Boeing MAX, United 3411, Equifax 2017 (negative references).