El Perfil Perfecto
Simulación de gestión de redes sociales para una pequeña panadería dominicana — personalidad de marca, estrategia de contenido orgánico y gestión de…
About this simulation
Executive simulation in which participants run a quarterly influencer marketing strategy for Aura Cosmetics, a $45M Gen Z beauty brand in Mexico City. Over five stages, teams allocate a $500K budget across nano, micro, macro and mega creators, choose platforms and authenticity levels, manage PROFECO compliance, absorb a creator crisis, and transition toward community-led organic growth.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.